Popular literature also mirrored the movies, even as the war effort stressed diversity. A 1945 study by Columbia’s Bureau of Applied Social Research found that stories published between 1937 and 1943 in magazines reaching twenty million readers featured 889 characters, of whom 90.8 percent were Anglo-Saxon. The rare non-Anglo-Saxons were stereotyped as menial workers, gangsters, crooked fight promoters, and thieving nightclub owners, while Anglo-Saxons in central roles were honest and admirable, their superiority taken for granted.11 The advertising seeping into every corner of American popular culture beamed out smiling Nordics free, beautiful, and desirable.
Painter, Nell Irvin. The History of White People (p. 363). W. W. Norton & Company. Edición de Kindle.