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Cova

black owned beauty supply

When I’m not feeling my best, discipline kicks in. Without it, none of this would be possible. You cannot maintain any level of success without discipline.

How easy or difficult was it to source Black owned brands to sell in your store?

Fortunately, we’ve had really positive experiences with Black owned brands and haven’t had much difficulty supporting them here in our store. We have so many great relationships and I’m so grateful for that!

What advice do you have for others who want to start a beauty supply store.

Do your research. Develop self-discipline. Don’t move too fast. Don’t rush the process. Know your worth and make sure your work ethic matches it. Make sure you love it because it’s not a walk in the park.

black owned beauty supply

There will be challenges, man have I had them, but my love for this keeps me going through it all. I really love what I do and I know its that love that had me here 7 days a week, 12-16 hours a day. It refocused me when I needed course correction.

Where do you see your business in 5 years?

I definitely see us expanding and scaling Cova. We’re actually scouting locations for store #2! I’m also planning to rollout an e-commerce extension as well. We get so much support from people across the country that want to shop with us so it’s coming! Cova Beauty will be a household name!

 

-Tony Oluwatoyin Lawson (IG @thebusyafrican)

 

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Published by wmb3331

Isaiah Israel is a graduate of the University of Hawaii Pacific with a bachelors in Psychology and a deep love for history in which he believes that when you know the past you can understand the present and predict the future course of man and mankind and is the author of the best selling ebook The White Man's Burden Of Lies and Deceit.

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